The Company
A simple idea, strong motivation, persistence and innovation have led us to this point - launching Studio 251, LLC. Studio 251 LLC is committed to making beautiful, functional and affordable products to help the busy woman stay organized while simplifying her life. All designs are created and manufactured in California.
We pride ourselves in offering fun and unique designs that fit into a woman's busy lifestyle. We want to make sure YOU, our customer, are always satisfied with our products. From price to quality to style and function, every detail matters to us! So, please let us know how you think we are doing.
Thank you to all who have purchased our products AND have taken the time to tell us how we are doing. Your support means so much to us and we look forward to hearing from more of you.
Our Story - It Is Just The Beginning
Guided by its founder, Veronica Sagastume, Studio 251, LLC is in its early stages of evolution. We strive to create, design and develop stylish and functional solutions to organize and simplify a busy woman's life.
We begin with our first line of products we call 'Discreet': The Discreet Mini, The Discreet Max, the Discreet Slim and the Discreet Wallet. This first line of products focuses on bringing women a solution to carrying their feminine hygiene products and other personal essentials in a smart, fashionable and functional design made of beautiful fabrics...but our dream does not stop there. We want to create, design, develop and sell products of all types to help women be organized and simplify their busy lives.
While preparing for vacation in June of 1999, Veronica noted that during the 3 weeks she would be traveling in Spain, she would get her monthly visit from Aunt Flow. Yes, she still refers to it as Aunt Flow. She looked for a specific carrying bag she could take with her to fit her travel itinerary of back packing, late night dinners and going to the beach. She did not find any specific product to fit her needs, so she made what she called her Discreet Wallet. With her Grandmother's antique Singer sewing machine, she took some remnant fabric that looked like a cosmetic purse and sewed a wallet with 3 pockets: one to fit her tampons, one to fit her panty liners and wipes, and one to fit an extra pair of panties plus some ADVIL. She packed enough supplies to last her a full day's worth of activities and then replenished it at the end of the day with enough supplies to last her.
When she returned to the states after 3 glorious weeks in Spain, she got a notebook and jotted down her idea: To make a tampon/panty liner carrying case to fit any bag, and to look like a cosmetic purse to keep her personal items organized and private. Unfortunately, the day job and life got very busy and the notebook was filed away until 2006. In April of 2006, while Veronica was packing up to move to a new home, she came across her idea and this time, she got to work and did not waste any more time.
It took many months to come up with just the right designs and select the fabrics that would reflect the first line of products. The Company was ready to launch its first line of products by March 2009. This is just the beginning of our story, and we hope you will join us on this journey to make our dream a reality. We have many more ideas and look forward to bringing our creations and smart designs for you to enjoy and use to make your lives easier.
We can't wait to share our styles, our fabrics, our designs, and our journey, with you.
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